As another example, many F2P mobile games have the concept of "whales", individual players who invest absolutely unwarranted amounts of money into a game. Is this healthy player behaviour? Of course not and no game dev would say it is. Is there a majority of players who manage to play in a healthy way? Usually there is. Nevertheless, a significant part of funding for those games comes from the few whales, so the game only works as a business because some players get addicted to it.
My friend's young 4-5-year-old, for example, the child of two model parents, has had similar behavior. Her screen time is very limited, but once there is a smartphone or a tablet in sight, she's inconsolable.
She does not use anything like TikTok, just watches some parent-curated videos.