"There's a Big Scary Problem you probably didn't know about, according to the founder of a service that solves that problem."
[Image of what it looks like when the Big Scary Problem is solved by the service.]
[Flattering image of the service founder, and a reference to the service as 'premium.']
However note the intro
"according to a messaging service that analysed its traffic at the BBC's request."
Can I bribe a BBC editor to get them to write about mnm & TMTP? :-)
It also prevents spy-pixels, and phishing, and provides unsubscribe (from threads, or senders, or whole sites).
mnm, an open source project to replace email & SMTP:
I'm unimpressed with Hey's ability to prevent tracking.
As a Hey user, this is the least salient thing about the service to me, but maybe they think it is the best way to compete with Gmail?