> Sure - but what we’re really talking about is Epic wanting to take part of the profit without doing the work to build the platform.
Apple did nothing to create Fortnite, but they want about a third of the revenue from Fortnite. Epic did not create the iOS platform, and they are not asking for any of Apple's profits from the iOS platform. So your characterization of who's wanting profit without doing the work seems completely backwards to me. Apple's demands here are essentially rent-seeking.
> There are reasons why people trust Apple’s platform, and integrated payments are one of them.
As far as I know, Epic did not prevent people from paying through Apple's integrated payment platform. They simply offered an alternative.
> My point is that Epic actually is a company that has the resources to compete directly if they wanted to.
> Apple just isn’t the leader in games, and it would be great if Epic leveraged its position to build a real alternative platform, rather than just attempting to force its way into being a middleman in Apple’s platform.
Your suggestion is that if somebody wants to sell things to users who happen to be on smartphones without paying into the duopoly's protection racket, they should simply develop their own hardware supply chain and manufacturing capabilities, phone operating system, mapping and GPS software, email software, ditto for every other piece of software that is table stakes for a phone — and do all of this to a level of quality sufficient to compete with companies whose primary businesses are doing these things — and then finally develop whatever it was they wanted to sell in the first place.
This is not a reasonable position, and even if Epic is in a position to do it (which I'm not sure if they are), most companies aren't, and it is not reasonable to demand every company develop its own phone.
It's also bad for users, because then they'd have to buy a phone for every app.
It is much more reasonable to just not allow smartphones to be the 21st century equivalent of a company town where employees are paid in scrip.