The Words "Facebook" And "Twitter" Are Banned From French Airwaves
matthewfraser-thismuchiknow.com
matthewfraser-thismuchiknow.com
Facts: a law has been on the books for more than a decade about forbidding the promotion of brands outside commercials.
For instance, you can't mention any specific brand of medication (like Viagra) outside of a news context, you have to discuss the medicine itself.
The body in charge of enforcing that law has just clarified that Twitter and Facebook are brands, and therefore mentioning them outside a news context is akin to a hidden commercial, which is not allowed.
You can argue both sides very thoughtfully, but if you miss out on the fact that French airwaves are heavily regulated regarding commercials, don't bother.
In France, it's disallowed on fairly understandable ideals.
Which brings up the counter-question (left as exercise for reader):
Is the US too corporatized?
I'm sorry if this is not supposed to be a news article (even if the law is not new), but I really don't like explanatory articles throwing around words like "lunacy", "obviously", "inconceivable", "ludicrous", "ridiculous", "ironically" (where I couldn't find any irony), and so many others.
And this was the last drop: "The obvious answer is that regulators like to impose rules, if only to make themselves feel important."
(if you didn't read the article yet, it didn't end with that phrase, thankfully)
What are you talking about? What about it is trying to "sound like a news outlet?" It says right in the side of the page, "Matthew Fraser - Reflections on life and literature in Paris." It's clearly a blog.
> The author took a law that makes a little sense and tries to find hidden agendas, self interests and contradictions in official reports with little or no evidence.
What could possibly make sense about prohibiting people from mentioning Facebook and Twitter on television? The CSA spokesperson actually asked, "Why give preference to Facebook, which is worth billions of dollars, when there are many other social networks that are struggling for recognition?" Because Facebook beat out those networks struggling for recognition, that's why. It's not anyone else's problem that Facebook beat them.
I find the author's nationalist explanation to be plausible. This is the same government that insisting on inventing its own term for email that was more "distinctly French."
Are you talking about Québec? They did invent "courriel", if Wikipedia is right.
Disclaimer: I'm French.
Now I think it is a mistake to mix the two aspect of the topic:
On one side, it is forbidden to do covert advertisement in France, be it for a French trademark or anything else. The guys on TV can't have a laptop with a well-known fruit on it's very visible back, as they can't wear a T-shirt with "Louis Vuitton" on it. Sometime it make thing a bit harder for journalists, because so many people have transformed themselves in flesh-ads. This is just a choice of the French. They prefer having less brands in their sight, and I happen to share this taste with my countrymen.
There is the other part of the topic, the "war" against English words in the supposed defence of the French language. This war can be sometime fought also by nationalists, but it is not nationalist by itself. (Or trying to maintain one's cultural asset is nationalist? Is it nationalist for Bushmen to try to keep their culture alive?)
On this part, I agree with the goal, which is to keep a French language as a strong cultural vector, but I don't agree with the means (keeping English words away).
The article states "If Facebook or Twitter make the news, they can be mentioned on a strictly “information” basis. But no urging the audience to connect via Facebook or Twitter to learn more, ask questions, give their opinions, and so on."
That is quite a bit different than the impression conveyed by the headline claiming these words are completely banned.
If this regulation applies to private broadcasts too, it is wrong.
But then, remember Freedom Fries and cheese-eating Surrender Monkeys, and it seems like we all have our childish side.
The difference is quite small.
As the other comment points out, the things you point to weren't mandated by the State; I think the whole idea of the State controlling the language in such a way is insane.
While this may be a bit ridiculous (being that I have never heard anyone in France saying courriel), this is not a big conspiracy against Anglo-Saxons.
I would also note that in the US, every mention of fuck or other obscene word is beeped when put on air. How is it that different (everyone knowing what is said, like everyone knows that facebook or twitter is what is being talked about instead of social media). Of course, presented as one of this silly little thing found in any culture, this would not make an interesting blog post anymore.
It's very different. Bleeping expletives is a result of (idiotic) anti-obscenity laws. Banning talk of Facebook or Twitter is (officially, anyway) about not advertising commercial entities on news outlets, and some misguided notion of "fairness" between various social networking services.
I agree that when the President, vice-President, and SecDef of the U.S. hold up another country to ridicule, as President Bush and his leadership team did with regard to France ("old Europe" and all the rest), it is indeed different in many ways than a set of French broadcasting bureaucrats forbidding certain words.
I'm just not sure the difference works strongly in favor of your argument that the French case is more outrageous.
In France citing the name of a commercial entity when it's not relevant to the news/show is considered unfair advertisement. So it's banned, unless you name all competitors of the field. It's very common when watching a live TV show to have the interviewer remind the interviewee that they cannot name a brand.
France have many such "fairness" rules. Another example is during presidential elections: all TV/radio channels must allot the exact same air time to all candidates.
The response........
Unfortunately we can not publish it for the following reasons: - It is illegal in France to publish a job written in a language other than French
Meanwhile France has a high youth unemployment, etc etc
I wonder how much value a news outlet derives from their follower communities and whether or not they've A/B tested the effect asking viewers to tune in on FB/Twitter hurts their ratings.
I say the french do the same. Just require that all non-french words be typeset in Papyrus, or Comic Sans. Should deal with the issue nicely.
Also, this regulation is not really about protection the language from loan words. It’s about advertising.
They now do "news segments" on what's being said on Twitter. Make the news agencies behave like grown-ups, even if it kills them.
Nobody is saying those other networks can't be mentioned. Maybe if they would improve, they /would/ be used and get mentioned. Does my service have a right to be promoted? No? Clearly the solution is to "level the playing field" and prohibit ALL promotions!
It had always been forbidden to advertise anything owned by a private company except in some news directly related to it.
"Iran is revolting on Twitter" is relevant. "DSK did epic shit in a hotel, follow the news on twitter" is irrelevant. It sounds like a national channel advising to buy newspaper X every time to get more informations about the story.
While I personally understand both case, Twitter is a great communication channel, it's still owned by a private company, being quoted by a public channel.
The CSA is fighting against my second example, which would consider Facebook and Twitter no more as companies but as public tools, creating a bloody mess : when should we consider a private tool as a public one ? That's what they meant by opening the pandora box.
But of course, I strongly agree, crafting some absurd law is clearly a wrong measure but it's not absurd given the strict context we have here in France about national medias.
What struck me, though, is that people, in the news, or in other ads (banks, etc) tend to say "We have a phone application" when they only provide an iphone app. Might be somehow related.