Otherwise investors will inevitably realize that Google hasn't really done much. I'm certain that many investors are riding on the Moon Shot projects they keep marching out.
GCP
Chrome eco system, e.g. chromecast + chromebook + literally the most popular browser
Google home / nest
> Hasn't really done much...
When they realize that Google is shutting down all the Loon Shot projects, I wonder if they'll keep investing or start pulling out their money.
Afaik, none of the moonshots appeared to be anywhere nearly as lucrative is search ads.
Even the self-driving side of their ambitions which seemed to being doing wonders for making Google look like a pioneer for a while.
For this reason I believe Amazon will be rolled out into two different companies now that Bezos has stepped away from day2day. One will be the money printer: AWS and the other will be the slightly less profitable store business. The MBAs will argue that this will increase shareholder value which investors see as a win.