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To be fair to Google & Uber, this rule is well-known amongst Android developers. You can only use names like "X for Brand", while "BrandX" "Brand X" "X Brand" can result in take-downs.

The author can simply rename the app to "Cheats for Uber" and the app should pass.

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To be fair (also), UberCheats reads like something Uber is doing ("Uber cheats" their drivers out of money, for example). "Cheats for Uber" sounds like something you're doing to deprive Uber of something ("Cheats for Overwatch" sounds like an aimbot (if it existed)). You do have a valid point about "XBrand" or "BrandX" vs "X for Brand".

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