As for this seeming like cheap advice, keep in mind that A) many people have not heard it yet, and B) sometimes a new twist on an older concept drives the point home.
And you don't have to buy anything. Most of the stuff we create is free on our blog or Twitter. We're not "vultures," we're 2 guys helping people to stop scrolling and go do stuff, driven by our own past struggles. Fin.
Thank you for the comment.