How would one trade this event to hedge / profit?
Overall it breaks into daily and long term contracts. Daily options typically trade hourly and cover generation and transportation (wheeling) costs. Long term plays are usually about securing rights at specific plants.
Personally, in a situation like this, I'd recommend taking transmission contracts on NG. Most of the Texas grid runs on it and the pricing is more stable than anything else. Also, in the event that a well head freezes up or the pressure drops, you can still get paid - or at least that's how it used to work.