Mastodon Is Bound to Fail

I think nobody expects Mastodon to replace twitter in every regard, and the author just complaining about not having reach there, or something. Mastodon has no incentives for merely getting popular on the network, and I think users enjoy that very much.

Personally, I don't like the lack of relevance filtering, but that applies to twitter too. For me it's no a place to "have a discussion", but it's weird to assume that anyway and multi tweet threads on Twitter are ridiculous IMO. The reddit-style ActivityPub networks are meant for discussions.

Could status updates just be another "post type" in wordpress parlance? Then have those post types are treated differently across your site.

They would have their own RSS feed (syndication, yay) as well as a my-feed/ page.

I also agree about the amplification factor. If one wants to acquire readership then one must play the social media game in some form.