Is that not the same with Youtube? I'm looking at your Monday.com with the incessant pre-roll ad's over and over again. Scrolling through movies feels like the new-era of watching ads sometimes.

Is this not a perfect example of our endless thirst for dopamine? During ads what's the first thing we do - grab our phones to fill that ad time with dopamine.

A 5 minute ad could actually provide some respite from that dopamine hit by allowing you to get up and move around, make a tea and grab a bit of fresh air.