> I think the author was coming from a place of sharing one's work on the internet, he pretty much said as much in the article.

Did he?

"I’ve mostly stopped sharing unsolicited “helpful” just-a-thoughts and comments at work. I save them for Twitter"

This is why I said it's not even clear what exactly the author is talking about. I actually have no idea, but everyone else seems to think they know, despite the fact that they have very different interpretations of what it is.