am I right in saying that this is really kickstarter with equity in place of product ?
The idea of OpenStarts is that you can be funded by thousands of people you've never met and there's no penalty later.
My name is David Lang, I'm the Community Manager at ProFounder. I wanted to weigh in on the great discussion above. ProFounder does, in fact, allow for equity investments and is legally compliant. As mentioned above, it's SEC compliant due to the fact that investors have prior, substantial relationships with the entrepreneurs.
Malta isn't appealing, I'm sure, to those outside of the EU. But the way I mentioned makes at least possible what otherwise is impossible.