Sometimes the greatest thing for many people is the ability to choose fortune over fame.
https://www.insider.com/instagrammer-arii-2-million-follower...
Make ten deals like that per year, that's $100,000k.
$100K doesn't seem like a particularly amazing payoff for that. Most "real jobs" tend to become more stable and lucrative as you gain experience. I'd definitely prefer a job that paid $50K that I could at least somewhat rely on to exist next year over $100K that could disappear at any second.