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This is horrifically BAD advice. Shopping a TS to a few folks is not an unwise thing to do, but running a full-blown auction absolutely is!

Founders: If you want to ONLY optimize for max price + max check size, the “partners” you bring into your business are bankers.

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You missed the point; Aaron wasn't saying to always optimize for price and take "dumb money." His point was that founders today have a choice, and that choice is important, and worth recognizing. Because of the (present) imbalance of power, founders can be more aggressive with their fundraising. That isn't always true, though.

I hear you... but this "run an auction" narrative he's proposing is very dangerous if implemented in any way close to actual auctions.

Sure, I agree; I do not think it was intended as a pure price auction. That would be ridiculous, imho.

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