This has already been said, but needs it's own dedicated comment.
In isolation one might think this comment is sarcasm, but seeing it in context in the article it seems genuine enough. If so, the author has likely never used Reddit, so it's odd to be calling on them to write an article on it.
A little bit of research shows the author seems to be known for selling a few companies I've never heard of pretty early on after they've been founded, so I guess their main expertise is exits. One would still think they would've used Reddit once or twice though...