I know a ton of people that used to pirate, but since netflix and hulu became fairly decent, do not anymore. Most people don't want to pirate, but do so when there is no reasonable alternative. Yes, you will always have people that pirate. A lot of them do it for no good reason too. I know one such person that has gigs and gigs of movies he has never watched and will never watch. I think a lot of those people wouldn't have paid even if there were no alternative.