Rdio, on the other hand, just got smote.
RDio is still a much better option than iTunes, Google Music or the Amazon music locker, IMO.
More importantly, Rdio already had a lot of noise it had to spend money to cut through. What happens to their cost of customer acquisition after iCloud and iTunes Match?
Granted, I have terrible taste in music (TERRIBLE), and maybe somebody who is a bit more sophisticated will have a better experience with iTunes. For me though, Rdio answers the desire: I can listen to any song I want wherever I want whenever I want, with one flat monthly fee.
iTunes can't do that. With iTunes, I can listen to a song I want, between 5-20 minutes from now, unless I've purchased it already. And synced it. Cloud or computer, what's dumb about apple's solution is that as far as I know, they haven't taken the sync out of the equation. You're just syncing with the cloud rather than your computer.
Before this announcement, Rdio had a huge value proposition even for normal people: instant access to all the music in their collection from multiple devices. Now iTMS has the same offering, for less money, and with better integration into every platform normal people play music on.
Often times I'll be somewhere remote and want to listen to an album I haven't listened to in months. Without having to download each file first, Rdio starts playing instantly.