This is a pure puff piece for a new webmail app. I'd love to know how the BBC (of all outlets) came to publish this article.
If I may say so, the mnm project also deserves coverage like this. It prevents spy-pixels, and phishing, and provides unsubscribe (from threads, or senders, or whole sites). And a heck of a lot more :-)
mnm, an open source project to replace email & SMTP: