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I hate to be a negative person, but isn’t this what Steve Jobs called a feature, not a product? I work on trading systems before, custom built indices are very common. What’s stopping IB, Fidelity etc to simply put this in their system? I don’t know how you do rebalancing, corporate actions, etc?

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I've asked around for this feature, since I started trading because its the type of investing I'm interested in. There do not currently exist autobalancing features on trading platforms (at least on TD or for small fish).

You'd have to build something custom. I'd definitely use their product!

I definitely see it as a valuable feature and I hope they successful disrupt the current market as capital market is too high and mighty.

Paul Graham wrote about this: http://www.paulgraham.com/startuplessons.html

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