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So interesting to see how more and more businesses realize they have a single point of failure for a billion dollars streams.

What's even more interesting is that I don't think many considered those as threats 10 years ago.

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I was thinking about that the other day when Snap reached $100B in market cap. That’s a mobile app whose continued success rides entirely on the good graces of Apple and Google.

It’s even more interesting when you consider that most people block ads, or they block them in their vision. How many of us actually look at ads anymore? I would say that very few people even pay attention to them, and we sort of block them out of our attention. Online advertising does not work, and the metrics are inflated. I would love to see a major company stop spending on Facebook advertising, and doing analysis to see if their sales actually drop.

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