Does Apple's ad business track users though? It seems to me that an ad business shouldn't need to in order to be effective.
Apple also knows which App Store ads I saw given that their server sent them to me in the first place. The ads are (at least for now) limited to the App Store and don't carry over across the web or other Apple apps.
Thus I don't see the problem with Apple using the data they've already got to provide anonymized conversion metrics to app developers.
No it doesn’t.
It provides aggregate statistics on downloads, just like any analytics server.
No data on users is shared.