This is why we should not rely on businesses to lead the vanguard of social progress. A recent example is BLM. If you actually think most businesses that aired an ad or have a BLM webpage on their homepage actually care about advancing black interests in America, then I've got a bridge to sell you. These businesses only jumped on the bandwagon when it became untenable to say nothing, and saying _something_, anything really, is just cheap way of earning some social credential.

In the Saudi example, the dynamics are even more atrocious. Every dollar received from the Saudi sovereign fund allows that government to stave off collapse by allowing it to diversify its income streams away from fossil fuels. Every dollar returned to the House of Saud allows a regime that would've been considered repressive two centuries ago to continue repressing women, homosexuals, foreign workers, non-Muslims, etc. And those dollars were invested in companies who likely pitch themselves as trying to make the world a better place through some SaaS product. Give me a break.