It looks like an iMac. That’s why people used to shell out big bucks for Apple-branded displays back when they were a thing
They still are:
Pro Display XDR https://www.apple.com/pro-display-xdr/
The old displays were a thing because they had really been affordable.
Just like reference monitors which are much pricier, it doesn't mean they have no reason to exist.
This Apple Display fits in a strange zone in between reference monitors and high quality "regular" displays (which the previous Apple [Cinema||Thunderbolt] Display went at) that no one else went for.
The question is, is there a market for that niche or is that a "Vader trash can" Mac Pro mistake again?