Did it though. How many people actually changed their shopping habits?

Closest thing I've done to "canceling" anyone is switching from Autozone to the O'Reily 500yd down the street because the former donated to something I really don't like and the latter had better people working at that particular location anyway.

Goya's CEO, this weekend, continued to push the lie that Trump was cheated out of the election which directly lead to the 1/6 attacks.

Is boycotting Goya in response to that a bad thing? Should #boycottgoya hashtags on social media be deleted, for example?