> on average, 88% of our agent teams used our proprietary technology platform at least once per week,
This doesnt sound like they built some insane tech that everyone needs to use all the time. So how exactly is the <insert buzz word here> a differentiator?
it's not insane tech but it's not like it's not being touched either.
In my view, Compass is in the same boat. They want to become the middleman between buyers and agents in real estate. It's a platform play just like AirBnB. Not sure if they'll succeed, but I disagree with the premise that this is just some magic pixie dust. They need tech to scale (and there already seems to be enough to rival AirBnB).
Second thought: AirBnB is a marketplace. You have sellers and buyers meeting in a tech-enabled environment with rail guards in place to protect the customer experience (reviews + payment middleman + etc..)
As a recent home purchaser, I totally agree the process needs a revamp. But how does that happen when you're still boasting 10s of 1000s of brokers on your platform. The middleman is still there.