Random stray thought I had earlier is how interesting things are going to be when we move further away from emulating existing meat products, and become more comfortable eating plant-based stuff that doesn't necessarily resemble (or have names that are a play on) anything else in nature, in the same way Pepsi is just Pepsi. I'd love to take a peak at what menus are gonna look like in 20 years, assuming this shift is the real deal. Are we gonna have to memorise a slapstick sounding list of dozens of engineered protein sources to get by? (Oomph, tofurky, shroomdog... and of course, quorn! etc)