Are they? Any sources on that?
Besides, the issue with batteries is that you carry dead weight all the time regardless of how much energy they have stored in and that weight is very high, making the driving experience "not for everyone". I guess, the weight also would mean higher asphalt and tire consumption, which as I read recently is the prime polluter of the driving activity.
I don't know if fuel cells actually have a promising feature or not, but I like seeing people working on alternatives to batteries. Light vehicle propulsion is something to be desired, it opens up possibility for aviation too.