Try freetaxusa.com if you're looking for a free alternative that has an equally friendly user interface!
They're not entirely free, but they're still very cheap and transparent about their pricing. They don't do the login thing where you hook into your banks and pull in documents automatically, but... honestly those aren't that useful and I'm not sure I trust those on turbotax.
Been using them for years now after getting tired of TurboTax’s $60-100 fear racket.
Or it's "Free as in freedom from Intuit."