Wow, search engines are having a busy day. First Brave and this one is on the front page.

I said it about Brave's purcahse of the defunct Clickz, and I will say it here:

Privacy is a feature, not a platform.

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Building a business on this feature is not enough. It actually has to be better.

Competing with Google's 20+ year and 500 billion dollar head-start on broad search seem foolish unless you are willing to buy up the talent and resources to go head-to-head.

I'm not here to poo-poo effort, but I do think there is a better way.

One based on niches and human curation.

We can get around the problem of head-to-head competition with general search by focusing on better facets and data sets curated by subject matter experts.

At least, that is one hypothesis.