Isn't the ability to sell targeted advertisements pretty much the foundation of their business plan? The business plan they showed investors and stockholders? Maybe they'll stop indexing my behaviour against my name or social security number, but to stop tracking me or using that information is the kind of behaviour that leads to class action suits by shareholders. I suspect that this lede will only be true if one allows some pretty creative definitions of "stop", "selling", and above all "specific". The only purpose that adjective has in this sentence appears to be to grant that sort of flexibility. "Oh, no, we're not tracking that specific human being. We're only tracking the use of the computer he's sitting in front of."