Neither WhatsApp nor Facebook can see the content you share with family and friends, which includes your personal messages and calls, the attachments you share, or the location you send. We do not keep logs of who everyone is messaging or calling, and WhatsApp does not share your contacts with Facebook."
Does this mean that Whatsapp will not share invasive data with Facebook? I think not.
Does it mean that they are able to run whatever profilers they like over the data and then share the output of that? I think so. They wouldn't be sharing the content per say, just the evaluation of the data. I would also suspect that shared profiling would have been going on from asap from the day they bought whatsapp.