Something of a chicken and egg problem there.
If you want companies to stop talking about gender, you need to get the NYT to stop writing articles about how a gender ratio any lower than 50:50 in any role at a company is proof positive that the company is evil and must be destroyed.
This would require that culture, broadly, stop believing women need to have a formal job. Such cultures exist, but I feel there would be a certain amount of resistance in moving the West to such a model.