Just because website purposefully give a terrible UX in an effort circumvent the law does not mean the law is wrong. It's the implementation.
Make it so every page that contains a tracking element MUST permanently display a large-ish (say, 1% of the screen for each) seal/label indicating that it is tracking you (like ESRB labels). That way, website will be pushed to remove the tracking elements so that they can remove the offending banners.
In the end this option still hampers genuine users of those websites. That is the point and instead of people taking issue with the website tracking them, they'll complain about the banners instead.
Just look at this entire comment section... No guys, the problem is not that the law is bad, it's that the state of the internet is absolutely fucking terrible. "Why do I have to click so many consent things?" - because everyone is tracking everything about you, this is the point!
For a company the size of Google, it's a slap on the wrist (especially when compared to the 5 billion euro fine from 2018 over antitrust violations) but they have been going after the big players. In fact most stories I've heard related to GDPR actions have exclusively been about big players getting fined.
Don't they currently have the same incentive? (And mostly don't act on it.)
The point of GDPR is that they shouldn't have any bad gut feeling about accepting these terms - because anything even slightly shady, in any way beyond the most basic necessities for performing the service, must be opt-in by default, set to "no consent".
Alas, national data protection agencies are way too reluctant to chase the offenders and issue fines, so a big chunk of the sites on the Internet are breaking the law with impunity.
The problem is that you could frame almost anything like that
Take an extreme example: Let’s imagine gold traders were allowed to go around taking people’s jewellery at gunpoint. Gold would be cheaper to buy. Traders make more profit. More jobs! Surely this is a win all round? Of course not, for obvious reasons.
Competition is not a an excuse for damaging your rights
And your example of clicking through 20 scary messages is because the websites, as is pointed out in the article, are not complying with GDPR
GDPR is about data collection, not about cookies.
Using cookies for core functionality instead of tracking does not require consent. Tracking without cookies does require consent.
The consumer experience being worse is, in a large way, purposeful UX degradation done by the sites themselves. The typical consent popup tries to simultaneously walk the line between "illegal under GDPR" and "just scummy" (often crossing to the illegal side; see the problem of low enforcement), and shift the blame for bad UX on those pesky, no good regulators.
If you're using cookies for things like shopping carts, you don't need a cookie popup at all.
If you're using cookies to track visitors across sites for advertising purposes, you're the problem, and the cookue popup only documents that.
If EU cancels GDPR would everything go back to normal? Probably.
As an unhappy consumer, that's all I need to know. The cause and effect is pretty obvious here.
Sure, some people may be happy (I hope?!) with whatever privacy benefits GDPR is supposed to bring about. But blaming websites for responding to EU regulation one way or another, doesn't make me, who doesn't care about these supposed benefits, feel any better. If GDPR people feel like this is a cost worth paying then so be it. I certainly don't believe more enforcement will somehow make companies come up with fewer legal derisking strategies.
GDPR forced bad actors on the Internet to document their bad behavior openly. If this made your overall Internet experience worse, it should reveal to you the magnitude of the problem of surveillance capitalism.
Blocking cookies on the browser side is a cat-and-mouse game where the cat is a multi-billion-dollar corporation and the mouse is a handful of volunteers.
You're also vastly oversimplifying the tracking issue to just “cookies”. The big advertising networks will use any method imaginable to track you. In the US (sans e.g. CA) they do not even have to tell you that they're tracking you, let alone tell you what they're doing with the information or let you opt out.
The GDPR gives you rights that work against all kinds of tracking.
> How has this changed the data collection practices of Facebook or Google in any meaningful way?
They have to tell us what they are and obtain our consent before doing them. They also have to tell regulators before doing novel and particularly intrusive things.
> Not enough people are asking what effect the many new regulatory burdens will have […]
The burden of putting the least effort to respect people's privacy is a good one. If you actually aren't trying to spy on people the burden imposed by GDPR is much less, perhaps giving good actors a competitive advantage. You don't even need consent most of the time.
Now as users got pissed off, solutions started to emerge. Yes, the EU does not seem to enforce it too much, though I'm curious how many reports they get. Anyway, Mozilla just announced that they started compartmentalizing most cookies, so tracking will stop working for a lot of sites/services.
You do not need a consent popup if you are using cookies for core functionality instead of tracking and you do need a consent popup if you tracking without using cookies.
1: It makes leaks a liable issue and one that get additionally costly if the company tries to hide it.
2: All data collection by the big players are sitting behind a single legal argument that informed contained can be gain by a pop up window or by passively clicking a link, both which the GDPR writers said was not informed consent. That big players explicit ignore part of the regulation and get away with it is a problem that not enough people are questioning. The discussion has moved away from the law makers and into the enforcement.
So, from a privacy point of view, it's improved the situation. If some DMP has their S3 bucket hacked, then there's less of your personal information being leaked.