The real value of education is what students do with it. I wish Coursera put all the content free for users and make a living on income share agreement based on a small part of users.
Coursera and other 'education' companies are mostly attempts to put themselves in-between government subsidized higher education and citizens who already fucking pay for higher education institutions through taxes.
This company is pure scum, let's be honest about what it is.
I think you should reframe what's being done here.
Coursera sees an opportunity to make money by creating a market for affordable educational content. Universities do not feel compelled to offer their educations for free or at reduced costs, because that's how they sell their expensive services to students and wealthy families.
You have many forces acting in a complex, multi-dimensional market. Don't assume evil. Different brains, different angles of attack. Lots of offenses, defenses, and interesting state space landscapes.