Let's see how it goes with tying MacOS installs to iTunes accounts, which is the practical outcome of "via Mac App Store only" for the 10.7 release.
I suspect it will raise enough hackles.
I suspect it will raise enough hackles.
The App Store doesn't exist in Leopard and Tiger, so Apple will probably release a full price DVD set for $180 that includes Lion, iWork, and iLife.
Not exactly great, but it is an alternative if you don't want to download from the Mac Store. Keep in mind, prior to Snow Leopard the OS X upgrades were $130 anyway.