Why don't we focus on better quality adds to encourage people to not use ad blocker? Speaking of ad blocker, is there not an ad blocker which instead of 'blocks all ads' and have to whitelist. Can't we 'block no ads' and have to blacklist?
However, I'd be down to see ads if they're, say, relevant (things I'm actually interested in) 90% of the time. I thought about having a system where I could voluntarily say what I'd like to see in ads (obviously stuff I'm comfortable letting others know eg: sw, t-shirts, etc) - sort of like subscribing to RSS feed. Maybe advertisers could have a button on their site that I could click to let them know I'm interested in promotions, new releases etc. I imagine those advertisers could be part of an ad network I'd whitelist. I could see this as a win-win, though I don't want to think I'm the only one to think of this. Maybe those in the industry feel status quo is the best at scale.