Maybe a dumb question, but do Google ads work? Who actually clicks on them? I just assumed it was only bots.
From what I remember, no more than 5% of people click on their ads( probably more nowadays with their UI gimmicks). They also do work ( not for everybody thought), especially for simpler business, where 2 sentences is more than enough to explain it.
Depends on your vertical, but they can work incredibly well.
Wouldn't this apply to any type of online advertising, i.e., that done on Facebook, LinkedIn, Snap, etc?
The muscle analogy seems much stronger than the drug analogy. I wish the author would have focused on that.