Personally, I buy lots of organic food products from Italy (e.g. laselva-bio.eu) as well as clothes (e.g. slowear.it), and for a simple reason: They're the best on the market.
You have endorsed the quality of Italian products made by private business enterprises. To keep this discussion on topic for Hacker News (ahem), I wonder what you think about how well the current Italian governmental administration is allowing business owners like that to succeed. The overall economic growth figures for Italy reported in the submitted article suggest that the preferences of consumers like you are not sustaining steady economic growth in Italy. Could that be the result of government mismanagement?