pivoting, yes. Notifo itself is still running, and there is a core group of users that love it, but it is almost too technical of a product to get really big the way I wanted.
BlogFire (and another app or so) is a more mainstream app, which will be monetized with some upcoming features I plan to build into the app, but for now I wanted to release it to see if it is even a product that people want, then iterate etc...