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>I understand the aesthetic decision, but there is no reason why Apple couldn't have made the wire that runs from the brick to your laptop detachable.

A detachable wire would violate Apple's aesthetic; thus, you can't detach it. You answer your own question.

Does Apple not replace that for free like they do the iPhone/iPod chargers?

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I've had mine replaced for free, but only after being accused by the 'Genius' of 'doing it wrong' by wrapping my cable around the provided tabs.

The proper technique is ridiculously subtle. http://support.apple.com/kb/HT1630 That support article is a spiritual ancestor of the Antennagate defense press event.

It's not that subtle. Just don't try to wrap it really tight, which would put a constant strain on the wire where it enters the brick that would last until you completely unwind the cord again.

Frankly, everything in that document just looks like common sense.

The part that goes to the wall is detachable. What about making the other side detachable violates the aesthetic? Or am I thinking of something else?

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