Why not do this for other unit's of measurement? People travel at 70mph on highways, have accidents and die. Lets make 1 mile only 1200m instead of 1600m, now when the speed limit is 70mph, people will really be travelling at 84kph instead of 112kph, so less will die. It's utterly absurd. Just post a 50mph limit.
If you want people to start the day earlier at certain times of year, you just legislate that things start earlier at a certain time of year. For example schools and shops should be obliged to change their opening hours on that day.