But again you are conflating the irresponsible handling of my personal data - eg. my ISP collects and sells my personal data without my authorization - with personalized ads.
There are lots of companies that have a history of never selling, losing, leaking etc. their users' data, such as Apple & Google. So why is it one of the defining battles of our times to force Google etc. to show me less relevant (and therefore more) ads, versus, say, stopping my ISP from its obviously irresponsible practices?