I'm not quite sure how you can make the relationship to content creators either an issue or a rationale for anything.

Software building has always been for a purpose, whether scientific, engineering, publishing, trading. The value creators need tools and software is that tool.

Whether individuals are rewarded in the same way or the same amount is not because of FAANG. While large, they are by no means the majority of the economy.

Everyone needs software now. This pandemic shows the value of that, as well as of the research it empowered, the education it enabled, the community it connected.