- don't drive very much
- but drive enough to spend tens of thousands on a new car
- but can't put a charger at their residence
- but can park somewhere that isn't shaded by trees or buildings or clouds or snow
Still, as the overall market for electric cars grows that can add up to millions of people. There's also another larger group:
- People who don't choose car options based on a fully considered rational utilitarian evaluation of cost/benefit
Which brings you up to >90% of car buyers ;). I'd probably pay for it if it's <$4000, it's much more utilitarian than 24" alloy wheels at least.