The real answer is that Spotify will melt under its own inadequacy and the new platform will thrive. You adapt or you die, and I would have no sympathy for Spotify if they couldn't adapt.
Presumably these new brands have to charge their customers more in order to pay the artists more, right? I’m about at the max of what I’m willing to pay for music per month...
I don't care if its Spotify, Tidal, Apple Music or some new competitor. But if they get more expensive they will not win people over.