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I'd like to see them try to enforce that rule with banking apps...

Apple’s in-app purchase/subscription rules only apply to digital goods — not things like banks, Uber, food delivery, etc.

Where would a bitcoin exchange fall in this categorisation? I've seen BTC referred to as a digital good in some pieces.

For me, banking is totally digital. I don't buy anything physical from my bank. Just online things.

You have a banking subscription?

I've got 2 bank accounts which i pay a monthly subscription fee. For instance https://monzo.com/i/monzo-plus/