Greenpeace have done in depth investigations and analysis of the environmental impact of tech companies. If anyone cares about real environmental impact and does something about it, it's Greenpeace. They have given Apple the highest rating for environmental responsibility for any of the big tech companies. In fact the only tech company at all they are behind is Fairphone. They're ahead of Microsoft, Sony, Google, and a very long way ahead of Samsung and Amazon.
How are we supposed to distinguish between virtue signalling moves and real, practical steps to address sustainability. Are you suggesting Greenpeace doesn't know how to distinguish in this way?