Regarding media literacy, while it's important in general I don't think it will help much in the short run. (Because it takes a long time and becuase it needs the cooperation of those who are actually sometimes willingly deceive themselves.)
I expect digital signature and timestamped fingerprinting to appear in videos that want to prove that they are legit and from that point on you just don't believe anything that's not treated that way. This will eliminate all deep fakes other than the ones that claim to be a leak/recorded without the consent of the faked person.
Deep fakes will in the end make (real) hidden camera and leaked recordings lose a lot of their credibility and power, which is sad.