“No one uses it to start a company”

I enjoyed reading this interview with GoSquared founder. We did this over several weeks of iteration, deliberately over written text, chipping away at the ideas than trying to do a podcast. Would love to hear your feedback on the format.

In terms of competitive landscape – through GoSquared’s history, we’ve been thrown off course far too much by over analysing competition.

In our early days, we found ourselves being compared to other companies thanks to publications like TechCrunch who loved to report on a battle taking place. Investors also seem to love to back “the leader in the space” so they inherently need to define a “space” for you to exist in.

Our thinking has evolved tremendously since we were in our early twenties building GoSquared. We absolutely keep an eye on others in our space – who doesn’t? – but we don’t use that to fuel our decisions, and we don’t use that to make us anxious or fearful.

We keep looking at where our customers are going, what they’re asking for, and how their lives are changing. I believe if you can do that, and plot those trendlines, you can set a path out that’s an exciting trajectory, without paying too much attention to other providers in your space.