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Imagine being disgusted by the largest bedroom being accurately described as the "primary bedroom".

There's nothing objectionable about this.

I am not disgusted by the master/primary word game.

I am disgusted at corporations, companies and professionals tagging on the bandwagon with PC. It is just not genuine.

It can be genuine, virtue signaling, and profitable all at once. They aren't mutually exclusive.

Purposely being obtuse?